simple and effective lead scoring

Simple & Effective Lead Scoring With One Simple Question

Consistently creating new content to educate your customers, and establish yourself as a resource is something every small business owner should do.  It brings tons of targeted traffic to your site at a low cost, and differentiates you from your competitors.  Pair that with some simple optimization of your website to capture leads and you’ve […]

President and founder of a home service / specialty trade contracting company (think patio’s and deck) with a focus on customer experience. Data driven marketer. Runner.
Currently working on a Facebook marketing course, exclusively for home service businesses. Want to be a part of it. Read more here.

SEO Check Up and Tune Up For Contractor Websites

How To: SEO Check Up & Tune Up For Contractor Websites [Practical Guide]

The problem with many ‘how to SEO’ writes up, or ‘SEO Checklists, is that they are not written for contractors, or entrepreneurs.  They include little actionable, or require too many complicated steps too practically complete.  You know, those articles that are vague and don’t tell you where to start, or the 100 item checklist that […]

President and founder of a home service / specialty trade contracting company (think patio’s and deck) with a focus on customer experience. Data driven marketer. Runner.
Currently working on a Facebook marketing course, exclusively for home service businesses. Want to be a part of it. Read more here.

The Problem With Content Marketing For Contractors

Many Calls, Few Customers: The Problem With Content Marketing For Contractors

Back when I started my contracting company in 2012, I made an active effort in content marketing.  I created valuable blog posts, videos, and information, and flooded the internet with it hoping people would find it, connect with my company and hire us.  It worked.  Our website currently gets several hundred visitors a day.  Content marketing […]

President and founder of a home service / specialty trade contracting company (think patio’s and deck) with a focus on customer experience. Data driven marketer. Runner.
Currently working on a Facebook marketing course, exclusively for home service businesses. Want to be a part of it. Read more here.