Daily Planning For Less Frustration, Increased Productivity And Better Sleep!

Daily Planning For Less Frustration, Increased Productivity And Better Sleep!

Do you ever feel overwhelmed about your workday? Maybe don’t feel like you’re getting enough done? Like there is just too much to do. You start every day with the intention of getting a lot done but next thing you know its dinner time and all you’ve done is deal with bullshit. I used to […]

President and founder of a home service / specialty trade contracting company (think patio’s and deck) with a focus on customer experience. Data driven marketer. Runner.
Currently working on a Facebook marketing course, exclusively for home service businesses. Want to be a part of it. Read more here.

Sales & Marketing

Top 6 Marketing Mistakes That Service Contractors Make

Regardless of whether you are involved in construction, landscaping, painting or any other industry, as a service contractor you are reliant on clients and new contracts to be successful. This is why marketing should play an important role in your business model because how else will new and prospective clients find you? Marketing is your […]

President and founder of a home service / specialty trade contracting company (think patio’s and deck) with a focus on customer experience. Data driven marketer. Runner.
Currently working on a Facebook marketing course, exclusively for home service businesses. Want to be a part of it. Read more here.

Website First Impressions And Your Home Service Business

Website First Impressions And Your Home Service Business

You don’t get a second chance at making a first impression, and with the way of the internet your website is often making the first impression while you’re working, or at least it should be. And it is important that the first impression is a damn good one.  It doesn’t matter if your selling home […]

President and founder of a home service / specialty trade contracting company (think patio’s and deck) with a focus on customer experience. Data driven marketer. Runner.
Currently working on a Facebook marketing course, exclusively for home service businesses. Want to be a part of it. Read more here.

Where To Start Hammering Down Your Marketing Costs For A Better ROI

Where To Start: Hammering Down Your Marketing Costs For A Better ROI

One thing that really shocks me is how many contractors and home service businesses just waste money on advertising.  I’ll see people running those DexKnows websites in AdWords all the time – multiple ones for the same company. It’s like the DexKnows sales people sold the same company the exact same marketing package and they […]

President and founder of a home service / specialty trade contracting company (think patio’s and deck) with a focus on customer experience. Data driven marketer. Runner.
Currently working on a Facebook marketing course, exclusively for home service businesses. Want to be a part of it. Read more here.

7-Simple-Rules-I-Follow-to-Keep-My-Business-more-Efficient

7 Simple Rules I Follow to Keep My Business Efficient

When you’re first starting out in business, you’re going to find that you make a lot of mistakes. Like, a lot. I know that I did. When I first started my home service business when I was 22, there were a lot of policies and procedures that I would use that I thought would keep […]

President and founder of a home service / specialty trade contracting company (think patio’s and deck) with a focus on customer experience. Data driven marketer. Runner.
Currently working on a Facebook marketing course, exclusively for home service businesses. Want to be a part of it. Read more here.

Yellow Pages Has Died. Here’s How Adwords Can Get You A better ROI

Yellow Pages Has Died. Here’s How Adwords Can Get You A better ROI

Yellow pages, yellow book classified ads, I can’t believe they are still around. I haven’t used one in at least a decade, nor do I know anyone who has and whenever I see them, I feel bad for all the trees that have been wasted. When I get them, they just end up in the […]

President and founder of a home service / specialty trade contracting company (think patio’s and deck) with a focus on customer experience. Data driven marketer. Runner.
Currently working on a Facebook marketing course, exclusively for home service businesses. Want to be a part of it. Read more here.

Why You Shouldnt Overlook Bing Advertising

Why You Shouldn’t Overlook Bing Advertising

You probably haven’t used it ever, and its easy to overlook, but Bing is alive and well.  Google may be king but the search market share but Bing, particularly in the US, is growing and can reveal a variety of different opportunities that many small businesses aren’t taking advantage of, particularly when it comes to […]

President and founder of a home service / specialty trade contracting company (think patio’s and deck) with a focus on customer experience. Data driven marketer. Runner.
Currently working on a Facebook marketing course, exclusively for home service businesses. Want to be a part of it. Read more here.

5 Best Podcast Episodes For Home Service Business Owners

5 Best Podcast Episodes For Home Service Business Owners

I feel like none of the podcasts out there apply to a local home service business. I’ve spent countless hours (wasted) listening to some ‘guru’ talk about the latest in data marketing, or talk about improving a customer experience with some kind of email funnel. I’m sure it’s all great advice if you’re running a […]

President and founder of a home service / specialty trade contracting company (think patio’s and deck) with a focus on customer experience. Data driven marketer. Runner.
Currently working on a Facebook marketing course, exclusively for home service businesses. Want to be a part of it. Read more here.

Why The New SEO Is No SEO

Although this title might sound a little bit confusing, believe me, read on and you will completely understand what I mean by “The New SEO Is No SEO”. Gone are the days of searching for the perfect keywords for your site. Stop worrying about the proper tags, coding, keywords and meta titles and descriptions. Search […]

President and founder of a home service / specialty trade contracting company (think patio’s and deck) with a focus on customer experience. Data driven marketer. Runner.
Currently working on a Facebook marketing course, exclusively for home service businesses. Want to be a part of it. Read more here.

Free-Estimate-Requests-On-The-First-Call

Naturally Qualifying ‘Free Estimate’ Requests On The First Call

Finding leads and making sales isn’t easy. Not only do you have to generate the leads, but you then have to find customers who actually want to use your service. Tell me if the following scenario sounds familiar to you. Your phone rings, and on the other end of that phone call is someone who […]

President and founder of a home service / specialty trade contracting company (think patio’s and deck) with a focus on customer experience. Data driven marketer. Runner.
Currently working on a Facebook marketing course, exclusively for home service businesses. Want to be a part of it. Read more here.