How to Make Print Advertising Worth Your Time and Money

Print ads salespeople. They come into my office or call my phone basically every single day. If you’re a business owner, you know the pitch. They want you to put an ad in the local digest, golf course newsletter, or whatever other little publication that they’re putting out each week. Generally, I’ve found investing in […]

President and founder of a home service / specialty trade contracting company (think patio’s and deck) with a focus on customer experience. Data driven marketer. Runner.
Currently working on a Facebook marketing course, exclusively for home service businesses. Want to be a part of it. Read more here.

4 Cheap and Easy Ways to Stay Connected To Past Customers

4 Cheap and Easy Ways to Stay Connected To Past Customers

Doing business is a constant hustle. You have to build your business, market your services, find leads, convert them to customers, and then you have to do it all over again. In the past, those leads that turned into customers would walk into your shop, buy your product or service, leave, and then you might […]

President and founder of a home service / specialty trade contracting company (think patio’s and deck) with a focus on customer experience. Data driven marketer. Runner.
Currently working on a Facebook marketing course, exclusively for home service businesses. Want to be a part of it. Read more here.

How To Get Started With A Lean Facebook Campaign

Running a business and keeping it profitable is tough. As a business owner, you have to make more decisions on a daily basis than the average person. Between hiring people, finding clients, and setting a budget, it all falls on your shoulders. Of those decisions, some of the most important that you make will be on marketing. […]

President and founder of a home service / specialty trade contracting company (think patio’s and deck) with a focus on customer experience. Data driven marketer. Runner.
Currently working on a Facebook marketing course, exclusively for home service businesses. Want to be a part of it. Read more here.

The Paradox of Choice Too Many Choices Might be Hurting Your Business

The Paradox of Choice: Too Many Choices Might be Hurting Your Business

The more choices your customers have, the better. Right? According to traditional marketing thought, that may have been the case. However, that train of thought no longer applies to the modern market. Although it may make sense to you to offer your customers as many choices as possible (say, 50 different cabinet options instead of […]

President and founder of a home service / specialty trade contracting company (think patio’s and deck) with a focus on customer experience. Data driven marketer. Runner.
Currently working on a Facebook marketing course, exclusively for home service businesses. Want to be a part of it. Read more here.

Content Marketing Why You Shouldve Started Yesterday

Content Marketing: Why You Should’ve Started Yesterday

Creating a customer base is difficult. I get it. It can feel like a constant hustle to reach out to people, create ads, make phone calls, and convince people to use your service. What if I told you that it doesn’t have to be like that? One of the biggest mistakes that I see in […]

President and founder of a home service / specialty trade contracting company (think patio’s and deck) with a focus on customer experience. Data driven marketer. Runner.
Currently working on a Facebook marketing course, exclusively for home service businesses. Want to be a part of it. Read more here.

5 Mistakes You Might be Making With Your Accounts Receivable

5 Mistakes You Might be Making With Your Accounts Receivable

As a business owner, the most important thing for you is getting paid. Unfortunately, it isn’t always easy.  Often times however, some customers want to get everything for nothing, they don’t pay on time, or they have all kinds of excuses about why they can’t pay right now. In fact, according to a recent study […]

President and founder of a home service / specialty trade contracting company (think patio’s and deck) with a focus on customer experience. Data driven marketer. Runner.
Currently working on a Facebook marketing course, exclusively for home service businesses. Want to be a part of it. Read more here.

why-i-hate-email-marketing-and-what-works-better

Why I Hate Email Marketing [And What Works Better]

You’re crazy! Email marketing is the single best way to triple your sales in two days! Blah blah blah. You know the story. If you read through Google about email marketing, you’ll likely find that just about everyone sings its praises about how it’s one of the single best ways to market your product or […]

President and founder of a home service / specialty trade contracting company (think patio’s and deck) with a focus on customer experience. Data driven marketer. Runner.
Currently working on a Facebook marketing course, exclusively for home service businesses. Want to be a part of it. Read more here.

Content Marketing: Why & How To Get Started

Content Marketing: Why & How To Get Started

If you have ever searched for something online and saw a bunch of web pages come up, you are seeing the process of content marketing in action.  Content marketing involves creating material, (blogs, videos, social media posts and emails) in order to attract your audience’s attention. If you haven’t started with your content marketing strategy […]

President and founder of a home service / specialty trade contracting company (think patio’s and deck) with a focus on customer experience. Data driven marketer. Runner.
Currently working on a Facebook marketing course, exclusively for home service businesses. Want to be a part of it. Read more here.

Quick Trick: Turning Paid Post Likes Into Page Fans For Free

If you’re running Facebook ads, you’ll certainly have folks who ‘like’ the post – assuming your posts are relevant and engaging.  While post likes are good, wouldn’t it be better if you could turn those people into an audience you can tap regularly? You can, quite easily.  It’s a little feature often overlooked.  Unbeknown to […]

President and founder of a home service / specialty trade contracting company (think patio’s and deck) with a focus on customer experience. Data driven marketer. Runner.
Currently working on a Facebook marketing course, exclusively for home service businesses. Want to be a part of it. Read more here.

How Specializing Benefits Your Business & Your Customers

How Specializing Benefits Your Business & Your Customers

You see them everywhere. The guys that ‘specialize’ in everything. They have advertisements for a wide range of services such as kitchen remodels, bathroom remodels, new carpet, drywall, windows & doors usually prefaced with the words “specializing in”. The problem? Their services are all mediocre, their bottom line is horrible, and they get little sleep. […]

President and founder of a home service / specialty trade contracting company (think patio’s and deck) with a focus on customer experience. Data driven marketer. Runner.
Currently working on a Facebook marketing course, exclusively for home service businesses. Want to be a part of it. Read more here.