Home improvement service van (electrician or hvac) at gas statation

2018 Top Home Improvement Franchise Niches

The riches are in the niches. I believe it, and I practice it my own company.  As I’ve learned through the school of hard knocks, it is really difficult to be profitable, efficient, and maintain quality standards, if you’re taking every project that rolls across your desk.  I’ve written about this extensively on my blog […]

President and founder of a home service / specialty trade contracting company (think patio’s and deck) with a focus on customer experience. Data driven marketer. Runner.
Currently working on a Facebook marketing course, exclusively for home service businesses. Want to be a part of it. Read more here.

10 Rules To Be More Successful Selling Home Improvement Projects

10 Rules To Be More Successful Selling Home Improvement Projects

Sales can be the most frustrating part of running a home service company (it’s right up there with finding good help).  Whether you’re a painter, carpet cleaner, or remodeler, you need sales.  If you’re trying to grow, your full time job is really: sales. Yet day in and day out it feels like you get […]

President and founder of a home service / specialty trade contracting company (think patio’s and deck) with a focus on customer experience. Data driven marketer. Runner.
Currently working on a Facebook marketing course, exclusively for home service businesses. Want to be a part of it. Read more here.

Your-Guide-to-Lean-Marketing

Your Guide to Lean Marketing

As a small business, you want to make the most of every dollar that you spend on marketing. I get that. I’ve run a small business in the home services industry for over five years now, and learning how to effectively spend our marketing dollars has been one of the biggest reasons why we’ve been […]

President and founder of a home service / specialty trade contracting company (think patio’s and deck) with a focus on customer experience. Data driven marketer. Runner.
Currently working on a Facebook marketing course, exclusively for home service businesses. Want to be a part of it. Read more here.

Where To Start Hammering Down Your Marketing Costs For A Better ROI

6 Steps To A Better ROI On Your Marketing Budget

One thing that really shocks me is how many contractors and home service businesses just waste money on advertising.  I’ll see people running those DexKnows websites in AdWords all the time – multiple ones for the same company. It’s like the DexKnows sales people sold the same company the exact same marketing package and they […]

President and founder of a home service / specialty trade contracting company (think patio’s and deck) with a focus on customer experience. Data driven marketer. Runner.
Currently working on a Facebook marketing course, exclusively for home service businesses. Want to be a part of it. Read more here.

Struggling to Get Reviews From An Older Customer Base? Send Them Here

Getting customers to leave reviews is a challenge. A review requires a conscious effort, some thought, a login and time out of their day. No matter how many times you ask many, many customers will trickle out at some point in the process of leaving a review — unless of course they are disgruntled. Adding […]

President and founder of a home service / specialty trade contracting company (think patio’s and deck) with a focus on customer experience. Data driven marketer. Runner.
Currently working on a Facebook marketing course, exclusively for home service businesses. Want to be a part of it. Read more here.

Is One Number Throwing Off Your #1 Key Performance Indicator

Is One Number Throwing Off Your #1 Key Performance Indicator?

KPI (Key Performance Indicator) Your key performance indicator should measure how effectively and efficiently your company is reaching the goals that you set. Do you know your most important KPI? In my home services company, where the largest expense is often payroll, and a few poor decisions can result in a few wasted days, the […]

President and founder of a home service / specialty trade contracting company (think patio’s and deck) with a focus on customer experience. Data driven marketer. Runner.
Currently working on a Facebook marketing course, exclusively for home service businesses. Want to be a part of it. Read more here.

How I Use Content Marketing to Improve My Sales Process

How I Use Content Marketing to Improve My Sales Process

Content is king. I repeat. Content. Is. King. For those that don’t know what content marketing is, the Content Marketing Agency defines it as, “The discipline of creating quality branded editorial content across all media channels and platforms to deliver engaging relationships, consumer value, and measurable success for brands.” If you aren’t using it to […]

President and founder of a home service / specialty trade contracting company (think patio’s and deck) with a focus on customer experience. Data driven marketer. Runner.
Currently working on a Facebook marketing course, exclusively for home service businesses. Want to be a part of it. Read more here.