Entries by Corey Philip

6 Questions to Ask to Identify Your Target Service

Jack of all trades, master of none. During my time in the home service industry, I’ve found this saying to be accurate. There are a lot of companies out there who will offer everything from a kitchen remodel to a screen enclosure, and they often do many of those services poorly, are horribly inefficient at […]

President and founder of a home service / specialty trade contracting company (think patio’s and deck) with a focus on customer experience. Data driven marketer. Runner.
Currently working on a Facebook marketing course, exclusively for home service businesses. Want to be a part of it. Read more here.

Need A Juicy Evergreen Service? Here’s Where to Get Some Ideas

An ‘evergreen service’; something that many people want, need, and can afford even in tough times, is a key weapon in the service business arsenal. They can keep you busy in between larger projects. They can provide a ‘(small) loss leader’ that can be offered to acquire new customers. A bathroom remodeler could offer bathtub […]

President and founder of a home service / specialty trade contracting company (think patio’s and deck) with a focus on customer experience. Data driven marketer. Runner.
Currently working on a Facebook marketing course, exclusively for home service businesses. Want to be a part of it. Read more here.

How Technology is Changing the Home Service Industry

Technology is drastically changing the ways in which we interact with the world. Especially in our work lives. Although some industries are experiencing change more rapidly than others, the home service industry looks drastically different today than it did when I first got started in it as a kid. In those days, apps weren’t nearly […]

President and founder of a home service / specialty trade contracting company (think patio’s and deck) with a focus on customer experience. Data driven marketer. Runner.
Currently working on a Facebook marketing course, exclusively for home service businesses. Want to be a part of it. Read more here.

The One Skill You Need To Master If You Want A Thriving Service Business

My education is in accounting.  I spent 4 years and thousands of dollars to get a degree in it.   I’ve always been a numbers guys. I live by sound budgeting  and I do find the principals behind sound cash management important to succeeding in the business world. When I started my home service company, I […]

President and founder of a home service / specialty trade contracting company (think patio’s and deck) with a focus on customer experience. Data driven marketer. Runner.
Currently working on a Facebook marketing course, exclusively for home service businesses. Want to be a part of it. Read more here.

What To Expect When You Start Nurturing Leads With Facebook Ads

Not all customers drop several thousand dollars plus on a new roof, exterior repaint or whatever home service you’re offering right off the bat. They need some time. Time in the sales cycle. Nurturing. Reaching back out customers in the sales cycle, can be effective, but it is also time consuming and frustrating as many […]

President and founder of a home service / specialty trade contracting company (think patio’s and deck) with a focus on customer experience. Data driven marketer. Runner.
Currently working on a Facebook marketing course, exclusively for home service businesses. Want to be a part of it. Read more here.

One Powerful Word for More Referrals: Appreciation

Customers are essential to any business so it makes sense when organizations spend a long time trying to entice them. But often, after the initial wooing period, a customer signs up and barely hears from them again unless it’s to market or try and sell them something.  We’ve been there as a customer, and possibly […]

President and founder of a home service / specialty trade contracting company (think patio’s and deck) with a focus on customer experience. Data driven marketer. Runner.
Currently working on a Facebook marketing course, exclusively for home service businesses. Want to be a part of it. Read more here.

How Home Service Marketing Has Changed in the Last 5 Years

These days, the internet is changing the world faster than many people ever could have imagined. That includes the home service marketing world. Whereas marketing in the home service industry was once limited to print ads and a billboard if you had the money, there are now countless ways for companies to market their services. […]

President and founder of a home service / specialty trade contracting company (think patio’s and deck) with a focus on customer experience. Data driven marketer. Runner.
Currently working on a Facebook marketing course, exclusively for home service businesses. Want to be a part of it. Read more here.

Boosting Profits: Here’s Where You Can Really Save Some Money

When the operating account is low, cash flow is tight, and profits are barely in the black, I know what you do.  Every business has owner does it at the end of a rough month or quarter.  You run an income statement report, and go line by line, expanding each account to see further detail […]

President and founder of a home service / specialty trade contracting company (think patio’s and deck) with a focus on customer experience. Data driven marketer. Runner.
Currently working on a Facebook marketing course, exclusively for home service businesses. Want to be a part of it. Read more here.

How to be the Last Bidder on Every Project and Why it Pays

If you aren’t first, you’re last. According to Will Ferrell, that is. For contractors, though, that little bit of wisdom may not be the case. In fact, in many scenarios, if you’re last, you end up first. Bidding on projects is one of the most time consuming aspects of being a contractor. You have to […]

President and founder of a home service / specialty trade contracting company (think patio’s and deck) with a focus on customer experience. Data driven marketer. Runner.
Currently working on a Facebook marketing course, exclusively for home service businesses. Want to be a part of it. Read more here.

Tom Reber On Referral Programs: Nothing Made People Refer Us More

I’ve often thought those referral programs where a past customer gets some type of reward like a cash kick back, or steak dinner were a waste of time and effort — sort of hokey.  Personally, I never sign up for them.  I’ve experimented with them in my home service business, and never had any noticeable […]

President and founder of a home service / specialty trade contracting company (think patio’s and deck) with a focus on customer experience. Data driven marketer. Runner.
Currently working on a Facebook marketing course, exclusively for home service businesses. Want to be a part of it. Read more here.