6 Questions to Ask to Identify Your Target Service

Jack of all trades, master of none. During my time in the home service industry, I’ve found this saying to be accurate. There are a lot of companies out there who will offer everything from a kitchen remodel to a screen enclosure, and they often do many of those services poorly, are horribly inefficient at […]

President and founder of a home service / specialty trade contracting company (think patio’s and deck) with a focus on customer experience. Data driven marketer. Runner.
Currently working on a Facebook marketing course, exclusively for home service businesses. Want to be a part of it. Read more here.

Need A Juicy Evergreen Service? Here’s Where to Get Some Ideas

An ‘evergreen service’; something that many people want, need, and can afford even in tough times, is a key weapon in the service business arsenal. They can keep you busy in between larger projects. They can provide a ‘(small) loss leader’ that can be offered to acquire new customers. A bathroom remodeler could offer bathtub […]

President and founder of a home service / specialty trade contracting company (think patio’s and deck) with a focus on customer experience. Data driven marketer. Runner.
Currently working on a Facebook marketing course, exclusively for home service businesses. Want to be a part of it. Read more here.

How Technology is Changing the Home Service Industry

How Technology is Changing the Home Service Industry

Technology is drastically changing the ways in which we interact with the world. Especially in our work lives. Although some industries are experiencing change more rapidly than others, the home service industry looks drastically different today than it did when I first got started in it as a kid. In those days, apps weren’t nearly […]

President and founder of a home service / specialty trade contracting company (think patio’s and deck) with a focus on customer experience. Data driven marketer. Runner.
Currently working on a Facebook marketing course, exclusively for home service businesses. Want to be a part of it. Read more here.

The One Skill You Need To Master If You Want A Thriving Service Business

The One Skill You Need To Master If You Want A Thriving Service Business

My education is in accounting.  I spent 4 years and thousands of dollars to get a degree in it.   I’ve always been a numbers guys. I live by sound budgeting  and I do find the principals behind sound cash management important to succeeding in the business world. When I started my home service company, I […]

President and founder of a home service / specialty trade contracting company (think patio’s and deck) with a focus on customer experience. Data driven marketer. Runner.
Currently working on a Facebook marketing course, exclusively for home service businesses. Want to be a part of it. Read more here.

Boosting Profits: Here’s Where You Can Really Save Some Money

When the operating account is low, cash flow is tight, and profits are barely in the black, I know what you do.  Every business has owner does it at the end of a rough month or quarter.  You run an income statement report, and go line by line, expanding each account to see further detail […]

President and founder of a home service / specialty trade contracting company (think patio’s and deck) with a focus on customer experience. Data driven marketer. Runner.
Currently working on a Facebook marketing course, exclusively for home service businesses. Want to be a part of it. Read more here.

2 Words That Can Only Hurt Your Service Business

Contractors and home service business owners love to throw these words around. They stick them everywhere. All over their website. On their business cards. In their social media profiles. It’s almost as if they’re happy to flaunt them. We’re not talking about ‘licensed’ & ‘Insured’. FREE ESTIMATES Everyone loves to use those words. And the […]

President and founder of a home service / specialty trade contracting company (think patio’s and deck) with a focus on customer experience. Data driven marketer. Runner.
Currently working on a Facebook marketing course, exclusively for home service businesses. Want to be a part of it. Read more here.

Facebook Ads vs. Google AdWords What Works Better For Home Service Providers

Facebook Ads vs. Google AdWords: What Works Better For Home Service Providers?

One of the most confusing aspects of digital marketing for home service business owners and contractors is deciding where to invest their money: Facebook Ads, or Google AdWords? There’s no right or wrong answer here: ultimately, at the end of the day, home service providers should be able to decide which nest they’d like to […]

President and founder of a home service / specialty trade contracting company (think patio’s and deck) with a focus on customer experience. Data driven marketer. Runner.
Currently working on a Facebook marketing course, exclusively for home service businesses. Want to be a part of it. Read more here.

The Paradox of Choice Too Many Choices Might be Hurting Your Business

The Paradox of Choice: Too Many Choices Might be Hurting Your Business

The more choices your customers have, the better. Right? According to traditional marketing thought, that may have been the case. However, that train of thought no longer applies to the modern market. Although it may make sense to you to offer your customers as many choices as possible (say, 50 different cabinet options instead of […]

President and founder of a home service / specialty trade contracting company (think patio’s and deck) with a focus on customer experience. Data driven marketer. Runner.
Currently working on a Facebook marketing course, exclusively for home service businesses. Want to be a part of it. Read more here.

5 Mistakes You Might be Making With Your Accounts Receivable

5 Mistakes You Might be Making With Your Accounts Receivable

As a business owner, the most important thing for you is getting paid. Unfortunately, it isn’t always easy.  Often times however, some customers want to get everything for nothing, they don’t pay on time, or they have all kinds of excuses about why they can’t pay right now. In fact, according to a recent study […]

President and founder of a home service / specialty trade contracting company (think patio’s and deck) with a focus on customer experience. Data driven marketer. Runner.
Currently working on a Facebook marketing course, exclusively for home service businesses. Want to be a part of it. Read more here.

How Specializing Benefits Your Business & Your Customers

How Specializing Benefits Your Business & Your Customers

You see them everywhere. The guys that ‘specialize’ in everything. They have advertisements for a wide range of services such as kitchen remodels, bathroom remodels, new carpet, drywall, windows & doors usually prefaced with the words “specializing in”. The problem? Their services are all mediocre, their bottom line is horrible, and they get little sleep. […]

President and founder of a home service / specialty trade contracting company (think patio’s and deck) with a focus on customer experience. Data driven marketer. Runner.
Currently working on a Facebook marketing course, exclusively for home service businesses. Want to be a part of it. Read more here.