Your-Guide-to-Lean-Marketing

Your Guide to Lean Marketing

As a small business, you want to make the most of every dollar that you spend on marketing. I get that. I’ve run a small business in the home services industry for over five years now, and learning how to effectively spend our marketing dollars has been one of the biggest reasons why we’ve been […]

President and founder of a home service / specialty trade contracting company (think patio’s and deck) with a focus on customer experience. Data driven marketer. Runner.
Currently working on a Facebook marketing course, exclusively for home service businesses. Want to be a part of it. Read more here.

Struggling to Get Reviews From An Older Customer Base? Send Them Here

Getting customers to leave reviews is a challenge. A review requires a conscious effort, some thought, a login and time out of their day. No matter how many times you ask many, many customers will trickle out at some point in the process of leaving a review — unless of course they are disgruntled. Adding […]

President and founder of a home service / specialty trade contracting company (think patio’s and deck) with a focus on customer experience. Data driven marketer. Runner.
Currently working on a Facebook marketing course, exclusively for home service businesses. Want to be a part of it. Read more here.

Is One Number Throwing Off Your #1 Key Performance Indicator

Is One Number Throwing Off Your #1 Key Performance Indicator?

KPI (Key Performance Indicator) Your key performance indicator should measure how effectively and efficiently your company is reaching the goals that you set. Do you know your most important KPI? In my home services company, where the largest expense is often payroll, and a few poor decisions can result in a few wasted days, the […]

President and founder of a home service / specialty trade contracting company (think patio’s and deck) with a focus on customer experience. Data driven marketer. Runner.
Currently working on a Facebook marketing course, exclusively for home service businesses. Want to be a part of it. Read more here.

How I Use Content Marketing to Improve My Sales Process

How I Use Content Marketing to Improve My Sales Process

Content is king. I repeat. Content. Is. King. For those that don’t know what content marketing is, the Content Marketing Agency defines it as, “The discipline of creating quality branded editorial content across all media channels and platforms to deliver engaging relationships, consumer value, and measurable success for brands.” If you aren’t using it to […]

President and founder of a home service / specialty trade contracting company (think patio’s and deck) with a focus on customer experience. Data driven marketer. Runner.
Currently working on a Facebook marketing course, exclusively for home service businesses. Want to be a part of it. Read more here.

How to Make Print Advertising Worth Your Time and Money

Print ads salespeople. They come into my office or call my phone basically every single day. If you’re a business owner, you know the pitch. They want you to put an ad in the local digest, golf course newsletter, or whatever other little publication that they’re putting out each week. Generally, I’ve found investing in […]

President and founder of a home service / specialty trade contracting company (think patio’s and deck) with a focus on customer experience. Data driven marketer. Runner.
Currently working on a Facebook marketing course, exclusively for home service businesses. Want to be a part of it. Read more here.

4 Cheap and Easy Ways to Stay Connected To Past Customers

4 Cheap and Easy Ways to Stay Connected To Past Customers

Doing business is a constant hustle. You have to build your business, market your services, find leads, convert them to customers, and then you have to do it all over again. In the past, those leads that turned into customers would walk into your shop, buy your product or service, leave, and then you might […]

President and founder of a home service / specialty trade contracting company (think patio’s and deck) with a focus on customer experience. Data driven marketer. Runner.
Currently working on a Facebook marketing course, exclusively for home service businesses. Want to be a part of it. Read more here.

How To Get Started With A Lean Facebook Campaign

Running a business and keeping it profitable is tough. As a business owner, you have to make more decisions on a daily basis than the average person. Between hiring people, finding clients, and setting a budget, it all falls on your shoulders. Of those decisions, some of the most important that you make will be on marketing. […]

President and founder of a home service / specialty trade contracting company (think patio’s and deck) with a focus on customer experience. Data driven marketer. Runner.
Currently working on a Facebook marketing course, exclusively for home service businesses. Want to be a part of it. Read more here.

The Paradox of Choice Too Many Choices Might be Hurting Your Business

The Paradox of Choice: Too Many Choices Might be Hurting Your Business

The more choices your customers have, the better. Right? According to traditional marketing thought, that may have been the case. However, that train of thought no longer applies to the modern market. Although it may make sense to you to offer your customers as many choices as possible (say, 50 different cabinet options instead of […]

President and founder of a home service / specialty trade contracting company (think patio’s and deck) with a focus on customer experience. Data driven marketer. Runner.
Currently working on a Facebook marketing course, exclusively for home service businesses. Want to be a part of it. Read more here.

Content Marketing Why You Shouldve Started Yesterday

Content Marketing: Why You Should’ve Started Yesterday

Creating a customer base is difficult. I get it. It can feel like a constant hustle to reach out to people, create ads, make phone calls, and convince people to use your service. What if I told you that it doesn’t have to be like that? One of the biggest mistakes that I see in […]

President and founder of a home service / specialty trade contracting company (think patio’s and deck) with a focus on customer experience. Data driven marketer. Runner.
Currently working on a Facebook marketing course, exclusively for home service businesses. Want to be a part of it. Read more here.

5 Mistakes You Might be Making With Your Accounts Receivable

5 Mistakes You Might be Making With Your Accounts Receivable

As a business owner, the most important thing for you is getting paid. Unfortunately, it isn’t always easy.  Often times however, some customers want to get everything for nothing, they don’t pay on time, or they have all kinds of excuses about why they can’t pay right now. In fact, according to a recent study […]

President and founder of a home service / specialty trade contracting company (think patio’s and deck) with a focus on customer experience. Data driven marketer. Runner.
Currently working on a Facebook marketing course, exclusively for home service businesses. Want to be a part of it. Read more here.