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Where To Start Hammering Down Your Marketing Costs For A Better ROI

Where To Start: Hammering Down Your Marketing Costs For A Better ROI

One thing that really shocks me is how many contractors and home service businesses just waste money on advertising.  I’ll see people running those DexKnows websites in AdWords all the time – multiple ones for the same company. It’s like the DexKnows sales people sold the same company the exact same marketing package and they […]

President and founder of a home service / specialty trade contracting company (think patio’s and deck) with a focus on customer experience. Data driven marketer. Runner.
Currently working on a Facebook marketing course, exclusively for home service businesses. Want to be a part of it. Read more here.

Yellow Pages Has Died. Here’s How Adwords Can Get You A better ROI

Yellow Pages Has Died. Here’s How Adwords Can Get You A better ROI

Yellow pages, yellow book classified ads, I can’t believe they are still around. I haven’t used one in at least a decade, nor do I know anyone who has and whenever I see them, I feel bad for all the trees that have been wasted. When I get them, they just end up in the […]

President and founder of a home service / specialty trade contracting company (think patio’s and deck) with a focus on customer experience. Data driven marketer. Runner.
Currently working on a Facebook marketing course, exclusively for home service businesses. Want to be a part of it. Read more here.

Why You Shouldnt Overlook Bing Advertising

Why You Shouldn’t Overlook Bing Advertising

You probably haven’t used it ever, and its easy to overlook, but Bing is alive and well.  Google may be king but the search market share but Bing, particularly in the US, is growing and can reveal a variety of different opportunities that many small businesses aren’t taking advantage of, particularly when it comes to […]

President and founder of a home service / specialty trade contracting company (think patio’s and deck) with a focus on customer experience. Data driven marketer. Runner.
Currently working on a Facebook marketing course, exclusively for home service businesses. Want to be a part of it. Read more here.

Google Home Service Ads

Google Home Service Ads: What They Are And Why They Need To Be On Your Radar

Generating leads in the home service industry isn’t what it used to be. While word of mouth advertising from happy customers is still one of the strongest factors in attracting clients, digital marketing has changed the entire industry over the last few years. Traditional methods of advertising are slowly dying out, as Pay-Per-Click (PPC) marketing, […]

President and founder of a home service / specialty trade contracting company (think patio’s and deck) with a focus on customer experience. Data driven marketer. Runner.
Currently working on a Facebook marketing course, exclusively for home service businesses. Want to be a part of it. Read more here.