Posts

Need A Juicy Evergreen Service? Here’s Where to Get Some Ideas

An ‘evergreen service’; something that many people want, need, and can afford even in tough times, is a key weapon in the service business arsenal. They can keep you busy in between larger projects. They can provide a ‘(small) loss leader’ that can be offered to acquire new customers. A bathroom remodeler could offer bathtub […]

President and founder of a home service / specialty trade contracting company (think patio’s and deck) with a focus on customer experience. Data driven marketer. Runner.
Currently working on a Facebook marketing course, exclusively for home service businesses. Want to be a part of it. Read more here.

How Technology is Changing the Home Service Industry

How Technology is Changing the Home Service Industry

Technology is drastically changing the ways in which we interact with the world. Especially in our work lives. Although some industries are experiencing change more rapidly than others, the home service industry looks drastically different today than it did when I first got started in it as a kid. In those days, apps weren’t nearly […]

President and founder of a home service / specialty trade contracting company (think patio’s and deck) with a focus on customer experience. Data driven marketer. Runner.
Currently working on a Facebook marketing course, exclusively for home service businesses. Want to be a part of it. Read more here.

How Home Service Marketing Has Changed in the Last 5 Years

How Home Service Marketing Has Changed in the Last 5 Years

These days, the internet is changing the world faster than many people ever could have imagined. That includes the home service marketing world. Whereas marketing in the home service industry was once limited to print ads and a billboard if you had the money, there are now countless ways for companies to market their services. […]

President and founder of a home service / specialty trade contracting company (think patio’s and deck) with a focus on customer experience. Data driven marketer. Runner.
Currently working on a Facebook marketing course, exclusively for home service businesses. Want to be a part of it. Read more here.

Facebook Ads vs. Google AdWords What Works Better For Home Service Providers

Facebook Ads vs. Google AdWords: What Works Better For Home Service Providers?

One of the most confusing aspects of digital marketing for home service business owners and contractors is deciding where to invest their money: Facebook Ads, or Google AdWords? There’s no right or wrong answer here: ultimately, at the end of the day, home service providers should be able to decide which nest they’d like to […]

President and founder of a home service / specialty trade contracting company (think patio’s and deck) with a focus on customer experience. Data driven marketer. Runner.
Currently working on a Facebook marketing course, exclusively for home service businesses. Want to be a part of it. Read more here.

Your-Guide-to-Lean-Marketing

Your Guide to Lean Marketing

As a small business, you want to make the most of every dollar that you spend on marketing. I get that. I’ve run a small business in the home services industry for over five years now, and learning how to effectively spend our marketing dollars has been one of the biggest reasons why we’ve been […]

President and founder of a home service / specialty trade contracting company (think patio’s and deck) with a focus on customer experience. Data driven marketer. Runner.
Currently working on a Facebook marketing course, exclusively for home service businesses. Want to be a part of it. Read more here.

How to Make Print Advertising Worth Your Time and Money

Print ads salespeople. They come into my office or call my phone basically every single day. If you’re a business owner, you know the pitch. They want you to put an ad in the local digest, golf course newsletter, or whatever other little publication that they’re putting out each week. Generally, I’ve found investing in […]

President and founder of a home service / specialty trade contracting company (think patio’s and deck) with a focus on customer experience. Data driven marketer. Runner.
Currently working on a Facebook marketing course, exclusively for home service businesses. Want to be a part of it. Read more here.

The Paradox of Choice Too Many Choices Might be Hurting Your Business

The Paradox of Choice: Too Many Choices Might be Hurting Your Business

The more choices your customers have, the better. Right? According to traditional marketing thought, that may have been the case. However, that train of thought no longer applies to the modern market. Although it may make sense to you to offer your customers as many choices as possible (say, 50 different cabinet options instead of […]

President and founder of a home service / specialty trade contracting company (think patio’s and deck) with a focus on customer experience. Data driven marketer. Runner.
Currently working on a Facebook marketing course, exclusively for home service businesses. Want to be a part of it. Read more here.

Where To Start Hammering Down Your Marketing Costs For A Better ROI

Where To Start: Hammering Down Your Marketing Costs For A Better ROI

One thing that really shocks me is how many contractors and home service businesses just waste money on advertising.  I’ll see people running those DexKnows websites in AdWords all the time – multiple ones for the same company. It’s like the DexKnows sales people sold the same company the exact same marketing package and they […]

President and founder of a home service / specialty trade contracting company (think patio’s and deck) with a focus on customer experience. Data driven marketer. Runner.
Currently working on a Facebook marketing course, exclusively for home service businesses. Want to be a part of it. Read more here.

Why The New SEO Is No SEO

Although this title might sound a little bit confusing, believe me, read on and you will completely understand what I mean by “The New SEO Is No SEO”. Gone are the days of searching for the perfect keywords for your site. Stop worrying about the proper tags, coding, keywords and meta titles and descriptions. Search […]

President and founder of a home service / specialty trade contracting company (think patio’s and deck) with a focus on customer experience. Data driven marketer. Runner.
Currently working on a Facebook marketing course, exclusively for home service businesses. Want to be a part of it. Read more here.

Google Home Service Ads

Google Home Service Ads: What They Are And Why They Need To Be On Your Radar

Generating leads in the home service industry isn’t what it used to be. While word of mouth advertising from happy customers is still one of the strongest factors in attracting clients, digital marketing has changed the entire industry over the last few years. Traditional methods of advertising are slowly dying out, as Pay-Per-Click (PPC) marketing, […]

President and founder of a home service / specialty trade contracting company (think patio’s and deck) with a focus on customer experience. Data driven marketer. Runner.
Currently working on a Facebook marketing course, exclusively for home service businesses. Want to be a part of it. Read more here.