Posts

Your-Guide-to-Lean-Marketing

Your Guide to Lean Marketing

As a small business, you want to make the most of every dollar that you spend on marketing. I get that. I’ve run a small business in the home services industry for over five years now, and learning how to effectively spend our marketing dollars has been one of the biggest reasons why we’ve been […]

President and founder of a home service / specialty trade contracting company (think patio’s and deck) with a focus on customer experience. Data driven marketer. Runner.
Currently working on a Facebook marketing course, exclusively for home service businesses. Want to be a part of it. Read more here.

why-i-hate-email-marketing-and-what-works-better

Why I Hate Email Marketing [And What Works Better]

You’re crazy! Email marketing is the single best way to triple your sales in two days! Blah blah blah. You know the story. If you read through Google about email marketing, you’ll likely find that just about everyone sings its praises about how it’s one of the single best ways to market your product or […]

President and founder of a home service / specialty trade contracting company (think patio’s and deck) with a focus on customer experience. Data driven marketer. Runner.
Currently working on a Facebook marketing course, exclusively for home service businesses. Want to be a part of it. Read more here.

Free-Estimate-Requests-On-The-First-Call

Naturally Qualifying ‘Free Estimate’ Requests On The First Call

Finding leads and making sales isn’t easy. Not only do you have to generate the leads, but you then have to find customers who actually want to use your service. Tell me if the following scenario sounds familiar to you. Your phone rings, and on the other end of that phone call is someone who […]

President and founder of a home service / specialty trade contracting company (think patio’s and deck) with a focus on customer experience. Data driven marketer. Runner.
Currently working on a Facebook marketing course, exclusively for home service businesses. Want to be a part of it. Read more here.