Posts

Facebook Ads vs. Google AdWords What Works Better For Home Service Providers

Facebook Ads vs. Google AdWords: What Works Better For Home Service Providers?

One of the most confusing aspects of digital marketing for home service business owners and contractors is deciding where to invest their money: Facebook Ads, or Google AdWords? There’s no right or wrong answer here: ultimately, at the end of the day, home service providers should be able to decide which nest they’d like to […]

President and founder of a home service / specialty trade contracting company (think patio’s and deck) with a focus on customer experience. Data driven marketer. Runner.
Currently working on a Facebook marketing course, exclusively for home service businesses. Want to be a part of it. Read more here.

4 Cheap and Easy Ways to Stay Connected To Past Customers

4 Cheap and Easy Ways to Stay Connected To Past Customers

Doing business is a constant hustle. You have to build your business, market your services, find leads, convert them to customers, and then you have to do it all over again. In the past, those leads that turned into customers would walk into your shop, buy your product or service, leave, and then you might […]

President and founder of a home service / specialty trade contracting company (think patio’s and deck) with a focus on customer experience. Data driven marketer. Runner.
Currently working on a Facebook marketing course, exclusively for home service businesses. Want to be a part of it. Read more here.

How To Get Started With A Lean Facebook Campaign

Running a business and keeping it profitable is tough. As a business owner, you have to make more decisions on a daily basis than the average person. Between hiring people, finding clients, and setting a budget, it all falls on your shoulders. Of those decisions, some of the most important that you make will be on marketing. […]

President and founder of a home service / specialty trade contracting company (think patio’s and deck) with a focus on customer experience. Data driven marketer. Runner.
Currently working on a Facebook marketing course, exclusively for home service businesses. Want to be a part of it. Read more here.

why-i-hate-email-marketing-and-what-works-better

Why I Hate Email Marketing [And What Works Better]

You’re crazy! Email marketing is the single best way to triple your sales in two days! Blah blah blah. You know the story. If you read through Google about email marketing, you’ll likely find that just about everyone sings its praises about how it’s one of the single best ways to market your product or […]

President and founder of a home service / specialty trade contracting company (think patio’s and deck) with a focus on customer experience. Data driven marketer. Runner.
Currently working on a Facebook marketing course, exclusively for home service businesses. Want to be a part of it. Read more here.

Facebooks-Powerful-Marketing-Features-For-Home-Service-Businesses

Facebook’s Powerful Marketing Features For Home Service Businesses

Facebook is one of the most powerful marketing platforms in the world. One of the reasons why is that no other advertising platform enables users to target an audience specifically based on demographics, purchasing patterns, and certain behaviors. Traditional advertising methods of the past such as billboards, community mailers, yellow pages, radio, and television never […]

President and founder of a home service / specialty trade contracting company (think patio’s and deck) with a focus on customer experience. Data driven marketer. Runner.
Currently working on a Facebook marketing course, exclusively for home service businesses. Want to be a part of it. Read more here.

Where To Start Hammering Down Your Marketing Costs For A Better ROI

Where To Start: Hammering Down Your Marketing Costs For A Better ROI

One thing that really shocks me is how many contractors and home service businesses just waste money on advertising.  I’ll see people running those DexKnows websites in AdWords all the time – multiple ones for the same company. It’s like the DexKnows sales people sold the same company the exact same marketing package and they […]

President and founder of a home service / specialty trade contracting company (think patio’s and deck) with a focus on customer experience. Data driven marketer. Runner.
Currently working on a Facebook marketing course, exclusively for home service businesses. Want to be a part of it. Read more here.

Why Facebook Advertising Is A Much Better Choice.

Community Mailers? Why Facebook Advertising Is A Much Better Choice

Community Mailers? Why Facebook Advertising Is A Much Better Choice If you’re advertising your construction company in community mailers and flyers that go out to the homeowners associations, I feel sorry for you.  There’s a much better and more effective way to market and save your advertising dollars. The solution is Facebook marketing! It’s taking […]

President and founder of a home service / specialty trade contracting company (think patio’s and deck) with a focus on customer experience. Data driven marketer. Runner.
Currently working on a Facebook marketing course, exclusively for home service businesses. Want to be a part of it. Read more here.

Is Facebook Marketing Even Practical For A Local Service Company?

After These Struggles Is Facebook Marketing Even Practical For A Local Service Company?

I’ve been a fan of Facebook marketing for a long time, but had only dabbled in it until recently — as it was simply a low priority relative to other things I had going on in my company.   Recently I stopped dabbling and took a dive into it.  On top of the re-marketing campaigns I […]

President and founder of a home service / specialty trade contracting company (think patio’s and deck) with a focus on customer experience. Data driven marketer. Runner.
Currently working on a Facebook marketing course, exclusively for home service businesses. Want to be a part of it. Read more here.