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6 Questions to Ask to Identify Your Target Service

Jack of all trades, master of none. During my time in the home service industry, I’ve found this saying to be accurate. There are a lot of companies out there who will offer everything from a kitchen remodel to a screen enclosure, and they often do many of those services poorly, are horribly inefficient at […]

President and founder of a home service / specialty trade contracting company (think patio’s and deck) with a focus on customer experience. Data driven marketer. Runner.
Currently working on a Facebook marketing course, exclusively for home service businesses. Want to be a part of it. Read more here.

How Technology is Changing the Home Service Industry

How Technology is Changing the Home Service Industry

Technology is drastically changing the ways in which we interact with the world. Especially in our work lives. Although some industries are experiencing change more rapidly than others, the home service industry looks drastically different today than it did when I first got started in it as a kid. In those days, apps weren’t nearly […]

President and founder of a home service / specialty trade contracting company (think patio’s and deck) with a focus on customer experience. Data driven marketer. Runner.
Currently working on a Facebook marketing course, exclusively for home service businesses. Want to be a part of it. Read more here.

One Powerful Word for More Referrals - Appreciation

One Powerful Word for More Referrals: Appreciation

Customers are essential to any business so it makes sense when organizations spend a long time trying to entice them. But often, after the initial wooing period, a customer signs up and barely hears from them again unless it’s to market or try and sell them something.  We’ve been there as a customer, and possibly […]

President and founder of a home service / specialty trade contracting company (think patio’s and deck) with a focus on customer experience. Data driven marketer. Runner.
Currently working on a Facebook marketing course, exclusively for home service businesses. Want to be a part of it. Read more here.

How Home Service Marketing Has Changed in the Last 5 Years

How Home Service Marketing Has Changed in the Last 5 Years

These days, the internet is changing the world faster than many people ever could have imagined. That includes the home service marketing world. Whereas marketing in the home service industry was once limited to print ads and a billboard if you had the money, there are now countless ways for companies to market their services. […]

President and founder of a home service / specialty trade contracting company (think patio’s and deck) with a focus on customer experience. Data driven marketer. Runner.
Currently working on a Facebook marketing course, exclusively for home service businesses. Want to be a part of it. Read more here.

How to be the Last Bidder on Every Project and Why it Pays

How to be the Last Bidder on Every Project and Why it Pays

If you aren’t first, you’re last. According to Will Ferrell, that is. For contractors, though, that little bit of wisdom may not be the case. In fact, in many scenarios, if you’re last, you end up first. Bidding on projects is one of the most time consuming aspects of being a contractor. You have to […]

President and founder of a home service / specialty trade contracting company (think patio’s and deck) with a focus on customer experience. Data driven marketer. Runner.
Currently working on a Facebook marketing course, exclusively for home service businesses. Want to be a part of it. Read more here.

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Tom Reber On Referral Programs: Nothing Made People Refer Us More

I’ve often thought those referral programs where a past customer gets some type of reward like a cash kick back, or steak dinner were a waste of time and effort — sort of hokey.  Personally, I never sign up for them.  I’ve experimented with them in my home service business, and never had any noticeable […]

President and founder of a home service / specialty trade contracting company (think patio’s and deck) with a focus on customer experience. Data driven marketer. Runner.
Currently working on a Facebook marketing course, exclusively for home service businesses. Want to be a part of it. Read more here.

Can Answering Less Phone Calls Help You Sell More

Can Answering Less Phone Calls Help You Sell More?

With hurricane Irma heading for a direct impact in the service area of my screen enclosure company in Southwest Florida, I knew demand was about increase. Phones were going to blow up, and there was no way a handful of sales staff could handle a mere fraction of all the inquiries. With an easy way […]

President and founder of a home service / specialty trade contracting company (think patio’s and deck) with a focus on customer experience. Data driven marketer. Runner.
Currently working on a Facebook marketing course, exclusively for home service businesses. Want to be a part of it. Read more here.

Home Services Even When Price Is the Deciding Factor Apple Store Service is Expected

Home Services: Even When Price Is the Deciding Factor, Apple Store Service is Expected

I had just sat down at a Starbucks last night as I do many evenings and opened my laptop.  I cranked up my Spotify app and the phone rang. It was a call from a good friend. A good friend, who is soon to be making the jump from employee to self-employed owner of a […]

President and founder of a home service / specialty trade contracting company (think patio’s and deck) with a focus on customer experience. Data driven marketer. Runner.
Currently working on a Facebook marketing course, exclusively for home service businesses. Want to be a part of it. Read more here.

2 Words That Can Only Hurt Your Service Business

Contractors and home service business owners love to throw these words around. They stick them everywhere. All over their website. On their business cards. In their social media profiles. It’s almost as if they’re happy to flaunt them. We’re not talking about ‘licensed’ & ‘Insured’. FREE ESTIMATES Everyone loves to use those words. And the […]

President and founder of a home service / specialty trade contracting company (think patio’s and deck) with a focus on customer experience. Data driven marketer. Runner.
Currently working on a Facebook marketing course, exclusively for home service businesses. Want to be a part of it. Read more here.

Facebook Ads vs. Google AdWords What Works Better For Home Service Providers

Facebook Ads vs. Google AdWords: What Works Better For Home Service Providers?

One of the most confusing aspects of digital marketing for home service business owners and contractors is deciding where to invest their money: Facebook Ads, or Google AdWords? There’s no right or wrong answer here: ultimately, at the end of the day, home service providers should be able to decide which nest they’d like to […]

President and founder of a home service / specialty trade contracting company (think patio’s and deck) with a focus on customer experience. Data driven marketer. Runner.
Currently working on a Facebook marketing course, exclusively for home service businesses. Want to be a part of it. Read more here.