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6 Questions to Ask to Identify Your Target Service

Jack of all trades, master of none. During my time in the home service industry, I’ve found this saying to be accurate. There are a lot of companies out there who will offer everything from a kitchen remodel to a screen enclosure, and they often do many of those services poorly, are horribly inefficient at […]

President and founder of a home service / specialty trade contracting company (think patio’s and deck) with a focus on customer experience. Data driven marketer. Runner.
Currently working on a Facebook marketing course, exclusively for home service businesses. Want to be a part of it. Read more here.

One Powerful Word for More Referrals - Appreciation

One Powerful Word for More Referrals: Appreciation

Customers are essential to any business so it makes sense when organizations spend a long time trying to entice them. But often, after the initial wooing period, a customer signs up and barely hears from them again unless it’s to market or try and sell them something.  We’ve been there as a customer, and possibly […]

President and founder of a home service / specialty trade contracting company (think patio’s and deck) with a focus on customer experience. Data driven marketer. Runner.
Currently working on a Facebook marketing course, exclusively for home service businesses. Want to be a part of it. Read more here.

How to be the Last Bidder on Every Project and Why it Pays

How to be the Last Bidder on Every Project and Why it Pays

If you aren’t first, you’re last. According to Will Ferrell, that is. For contractors, though, that little bit of wisdom may not be the case. In fact, in many scenarios, if you’re last, you end up first. Bidding on projects is one of the most time consuming aspects of being a contractor. You have to […]

President and founder of a home service / specialty trade contracting company (think patio’s and deck) with a focus on customer experience. Data driven marketer. Runner.
Currently working on a Facebook marketing course, exclusively for home service businesses. Want to be a part of it. Read more here.

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Tom Reber On Referral Programs: Nothing Made People Refer Us More

I’ve often thought those referral programs where a past customer gets some type of reward like a cash kick back, or steak dinner were a waste of time and effort — sort of hokey.  Personally, I never sign up for them.  I’ve experimented with them in my home service business, and never had any noticeable […]

President and founder of a home service / specialty trade contracting company (think patio’s and deck) with a focus on customer experience. Data driven marketer. Runner.
Currently working on a Facebook marketing course, exclusively for home service businesses. Want to be a part of it. Read more here.

Can Answering Less Phone Calls Help You Sell More

Can Answering Less Phone Calls Help You Sell More?

With hurricane Irma heading for a direct impact in the service area of my screen enclosure company in Southwest Florida, I knew demand was about increase. Phones were going to blow up, and there was no way a handful of sales staff could handle a mere fraction of all the inquiries. With an easy way […]

President and founder of a home service / specialty trade contracting company (think patio’s and deck) with a focus on customer experience. Data driven marketer. Runner.
Currently working on a Facebook marketing course, exclusively for home service businesses. Want to be a part of it. Read more here.

Home Services Even When Price Is the Deciding Factor Apple Store Service is Expected

Home Services: Even When Price Is the Deciding Factor, Apple Store Service is Expected

I had just sat down at a Starbucks last night as I do many evenings and opened my laptop.  I cranked up my Spotify app and the phone rang. It was a call from a good friend. A good friend, who is soon to be making the jump from employee to self-employed owner of a […]

President and founder of a home service / specialty trade contracting company (think patio’s and deck) with a focus on customer experience. Data driven marketer. Runner.
Currently working on a Facebook marketing course, exclusively for home service businesses. Want to be a part of it. Read more here.

2 Words That Can Only Hurt Your Service Business

Contractors and home service business owners love to throw these words around. They stick them everywhere. All over their website. On their business cards. In their social media profiles. It’s almost as if they’re happy to flaunt them. We’re not talking about ‘licensed’ & ‘Insured’. FREE ESTIMATES Everyone loves to use those words. And the […]

President and founder of a home service / specialty trade contracting company (think patio’s and deck) with a focus on customer experience. Data driven marketer. Runner.
Currently working on a Facebook marketing course, exclusively for home service businesses. Want to be a part of it. Read more here.

10 Rules To Be More Successful Selling Home Improvement Projects

10 Rules To Be More Successful Selling Home Improvement Projects

Sales can be the most frustrating part of running a home service company (it’s right up there with finding good help).  Whether you’re a painter, carpet cleaner, or remodeler, you need sales.  If you’re trying to grow, your full time job is really: sales. Yet day in and day out it feels like you get […]

President and founder of a home service / specialty trade contracting company (think patio’s and deck) with a focus on customer experience. Data driven marketer. Runner.
Currently working on a Facebook marketing course, exclusively for home service businesses. Want to be a part of it. Read more here.

Struggling to Get Reviews From An Older Customer Base? Send Them Here

Getting customers to leave reviews is a challenge. A review requires a conscious effort, some thought, a login and time out of their day. No matter how many times you ask many, many customers will trickle out at some point in the process of leaving a review — unless of course they are disgruntled. Adding […]

President and founder of a home service / specialty trade contracting company (think patio’s and deck) with a focus on customer experience. Data driven marketer. Runner.
Currently working on a Facebook marketing course, exclusively for home service businesses. Want to be a part of it. Read more here.

How I Use Content Marketing to Improve My Sales Process

How I Use Content Marketing to Improve My Sales Process

Content is king. I repeat. Content. Is. King. For those that don’t know what content marketing is, the Content Marketing Agency defines it as, “The discipline of creating quality branded editorial content across all media channels and platforms to deliver engaging relationships, consumer value, and measurable success for brands.” If you aren’t using it to […]

President and founder of a home service / specialty trade contracting company (think patio’s and deck) with a focus on customer experience. Data driven marketer. Runner.
Currently working on a Facebook marketing course, exclusively for home service businesses. Want to be a part of it. Read more here.